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Marketing Is More Than Advertising

Marketing Is More Than Advertising

What is school marketing? It’s not sales. It’s more than promotion. And it’s not just about admissions. Marketing is the intentional management of mutually beneficial relationships. Or, more simply put, marketing is building lasting relationships with shared benefit—a balance of giving and “getting.” The cost-benefit equation. Carefully cultivated, relationships that bring your school together with […]

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About

About

Cheney & Company helps schools, colleges and nonprofits maximize the potential of their enrollment and development communications.

What Our Clients Say

What Our Clients Say

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On the Road

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