Tuesday, February 12

  • 10:00–11:30 AM Optional FREE tour of Yale University (meet in The Study lobby at 9:45 AM)
  • 12:00–1:00 PM Registration
  • 1:00–1:15 PM Welcome and introductions—Carol Cheney
  • 1:15–2:30 PM The Magic of Micro-Moment Marketing–Peter Baron
  • 2:30–3:15 PM Choose 1: Ready, Action: Making Great Video on Your Budget—Adam Olenn or Mix It Up: Discover the Best Digital and Print Marketing Mix—Lauren Castagnola
  • 3:15—4:30 PM The Dream Team: Developing a Dynamic Communications and Admissions Partnership—Lauren Castagnola & David Tuttle
  • 6:00–8:30 PM Welcome Reception & Dinner

Wednesday, February 13

  • 8:00–8:45 AM Networking breakfast—Affinity Schools
  • 8:45—10:00 AM Driving Culture and Strategy Through Communication—David Thiel
  • 10:00–11:15 PM Dare to be Honest! (BYO) Magazine Tune Up—Carol Cheney
  • 11:30–12:30 PM Lunch at The Study
  • 12:30–1:45 PM Web-Slinging Without a Supervillain—Adam Olenn
  • 1:45–3:00 PM Managing the Marcom Office Workload—Ken Mason
  • 3:00–3:30 PM The Last Word Wrap-Up

Both days: Exhibits—Cheney & Company, J.S. McCarthy Printers