Tuesday, February 27

  • 10:00–11:30 AM Optional FREE tour of Yale University (meet in The Study lobby at 9:45 AM)
  • 12:00–1:00 PM Registration
  • 1:00–1:15 PM Welcome and introductions—Carol Cheney
  • 1:15–2:45 PM How to Win Students and Influence Parents–Aimee Gruber
  • 3:00–4:30 PM Superhighways and Side Roads: Two Routes to Brand Clarity–David Thiel
  • 5:00–6:00 PM Welcome reception
  • 6:00–8:00 PM Dutch treat dinner (sign up at registration)
  • 8:00–9:00 PM Coffee, Cookies and Very Very Video—Paul Horton

Wednesday, February 28

  • 7:30–8:45 AM Continental breakfast
  • 7:45–8:45 AM Topic roundtables
  • 9:15–10:15 AM How to Budget for Marketing Communications–Jim Pugh
  • 10:30–11:45 PM Mastering Digital Marketing—Lauren Castagnola
  • 11:45–1:00 PM Topic Round Table Lunch at The Study
  • 1:15–2:45 PM The Art of Messaging in a Crisis—Jane Hulbert
  • 3:00–4:00 PM Peer-Share Group Think—Carol Cheney
  • 4:00–4:15 PM The Last Word Wrap-Up

Both days: Exhibits—Cheney & Company, J.S. McCarthy Printers