RSVP

Posted on Aug 3, 2017 in Blog, Fundamentals
RSVP

Summer is a good time to start planning for your special events and parties in the coming school year. Your invitations should set the tone for your event AND provide the details that will be sure to attract the guests you want to come. Especially if you are working with volunteers (think reunion class chairs […]

Operating Statement for your Blog

Posted on Jul 27, 2017 in Blog, Fundamentals
Operating Statement for your Blog

I keep saying that schools need to have a written operating statement for their magazines. Such a document provides a rationale for this costly communication and back-up for the editor, who is likely to be pulled in different directions by multiple stakeholders. Stay on mission, stay on message. Your blog needs an operating statement, too, […]

The No-Fail Magazine Budget Diet

Posted on Jul 22, 2017 in Blog, Fundamentals
The No-Fail Magazine Budget Diet

The school magazine is one of the premier ways to showcase your programs and people—here is where the best content marketing can really pay off. But if print is NOT dead, how do you keep it from killing your budget? Here’s how to maximize the ROI of your magazine. Giving it structure will preserve dollars, […]

School Colors

Posted on Jul 14, 2017 in Blog, Insights
School Colors

Color is the foundational and indispensable element of visual branding. Color comes from light, “that first phenomenon of the world,” as said by the famous color theorist, Johannes Itten. Color: distinguishes mood and style symbolizes trends, ideas and traditions lets you identify without reading (think hospital wayfinding signage and the right team bench) Most older […]

First Impression in 7 Seconds

Posted on Jul 7, 2017 in Blog, Fundamentals
First Impression in 7 Seconds

It better be great because you only have one chance! Your website is your stand-in for your own initial smile and handshake. Does your site make the grade? Here’s an easy test to gather information about first impressions. I used this as an exercise at the National Coalition of Girls Schools conference in Washington in […]

Creating a Global Communications Calendar

Posted on Jun 22, 2017 in Blog, Fundamentals
Creating a Global Communications Calendar

Your marketing communications plan is most effective when its foundation is a “global” communications calendar that covers the whole school and accounts for all constituencies. Preparing a truly comprehensive annual agenda serves as the organizing force behind your annual cycle of print and electronic publications, special events, outreach and publicity efforts. You should put the […]

Be a Data-Driven Marketer

Posted on Jun 9, 2017 in Blog, Fundamentals
Be a Data-Driven Marketer

Stacy Jagodowski is on the move. This high-profile indy school marketing and communications strategist is headed west from Cheshire Academy to a new assignment at Milken Community Schools in Los Angeles. I caught her for a farewell lunch today, and—as always—she was generous in sharing her expert advice as the year wraps and summer offers […]

Avoid the Jargon Jungle

Posted on Jun 3, 2017 in Blog, Fundamentals
Avoid the Jargon Jungle

Are you thrashing through the marketing jargon jungle? Confused about what is Brand Essence, a Value Proposition, the difference between Vision and Position and how do you get it? What happens if you don’t? Well, you’re not alone! There’s lots of competition for your business now that marketing has become an accepted management tool in […]

Is Your Speech on Message?

Posted on May 27, 2017 in Blog, Musings
Is Your Speech on Message?

The school year end means graduation, reunion, prize day, and other celebrations that call for speechifying, and these moments are golden opportunities to reinforce your school’s brand promise. You want to take time to research and craft your remarks to be memorable and full of passion: • Excite your audience • Thank and congratulate wholeheartedly […]

Origin Stories and Your School’s Brand

Posted on May 19, 2017 in Blog, Insights
Origin Stories and Your School’s Brand

Brand strategy is based on a school’s existing strengths as well as an aspirational vision. Your brand needs to convey a clear and authoritative point of view about your education and the results it delivers. Your brand also looks back to the founding of the school and the pride that has built up over time […]