Jump Start Your Communications Audit

Posted on Jan 6, 2017 in Blog, Fundamentals
Jump Start Your Communications Audit

January is a good time to take stock of your marketing communications program to make sure your investment in the message and the medium (and the delivery schedule) is bringing value to your school. Putting answers to these questions will provide a good framework for determining your readiness to start a communications audit process, which […]

Unpacking the Journey Jargon

Posted on Dec 15, 2016 in Blog, Fundamentals
Unpacking the Journey Jargon

For independent school marketers, understanding what “journey” means in relation to your website approach is fundamental to achieving your enrollment and philanthropy goals. This is not about Odysseus and the Sirens. Carol asked Brendan Schneider for his thoughts, and we share them here with you. What is a journey? While there are many ways to […]

USPS Advertising Regulations and Your Magazine

Posted on Dec 1, 2016 in Blog, Fundamentals
USPS Advertising Regulations and Your Magazine

Occasionally our school magazine clients want to include content advertising school products or services, such as centennial books, school tee-shirts, workshops, etc. But will ads nullify the nonprofit mailing status of the publication? The Short Answer If the proceeds from the sale go to the school, advertising the products or services is acceptable and will […]

Getting To Know You

Posted on Nov 23, 2016 in Blog, Fundamentals
Getting To Know You

When I conduct communications audits, people at schools all around the country invariably tell me that they know who they are but have difficulty expressing it. We find that schools often express who they would like to be in the ideal, not who they actually are today. Mission and vision statements, core values and strategic […]

Cleaning Up Your Magazine Manuscript

Posted on Oct 20, 2016 in Blog, Fundamentals
Cleaning Up Your Magazine Manuscript

We see dozens of school magazines riddled with inconsistencies and errors that you can eliminate by proper preparation of the text content before sending to your designer for typesetting. Cheney & Company production director Beth Lyons passes along these copyediting and proofreading tips to help you set the bar high. Use the school’s editorial style […]

Who’s In Charge of Your Message?

Posted on Sep 29, 2016 in Blog, Fundamentals
Who’s In Charge of Your Message?

The ability to rate quality of programs and value of your offerings has increased exponentially with the growth of social media and ranking sites. It’s too late to sit around freaking out because you aren’t in control of your message anymore… Or are you? Take a look at the communications channels you can take charge […]

What Is a Communications Plan?

Posted on Sep 8, 2016 in Blog, Fundamentals
What Is a Communications Plan?

A communications plan is more a process than a document, and it usually develops over time. Attention must be paid to, and sub-plans made for, specific audiences as a school moves toward a fully integrated, strategic outreach approach. Too often, schools look only to the past and repeat “what they did last year,” focusing on […]

Avoiding a Rebranding Calamity

Posted on Sep 1, 2016 in Blog, Fundamentals
Avoiding a Rebranding Calamity

When updating your institution’s brand identity—new messaging, changed wordmark, logo, colors and style guidelines—you must achieve school community buy-in or suffer a noisy social media backlash from unhappy constituents. It’s important to remember that alumni, parents and faculty have developed an emotional attachment to the symbols of your school—as they were. When they are taken […]

Mascot Makeover

Posted on Aug 18, 2016 in Blog, Fundamentals
Mascot Makeover

  If you’re like many independent schools, the origins of the elements surrounding your identity are lost in the mists of time. Since your colors, logo and mascot came into being long ago, they no doubt have gathered some dust. It may be time for you to consider a mascot makeover, moving away from generic, […]

Ones and Sixes—Home Run or Run of the Mill?

Posted on Jun 16, 2016 in Blog, Fundamentals
Ones and Sixes—Home Run or Run of the Mill?

What happens after reunion is important, too. Your event must to be evaluated to ensure that the time, energy and passion poured into it is benefiting the strategic vision of your school. Successful reunions should reconnect alumni to your school and to each other, raise awareness of your school’s strategic plan and positively affect fundraising. […]