Avoiding a Rebranding Calamity

Posted on Sep 1, 2016 in Blog, Fundamentals
Avoiding a Rebranding Calamity

When updating your institution’s brand identity—new messaging, changed wordmark, logo, colors and style guidelines—you must achieve school community buy-in or suffer a noisy social media backlash from unhappy constituents. It’s important to remember that alumni, parents and faculty have developed an emotional attachment to the symbols of your school—as they were. When they are taken […]

Mascot Makeover

Posted on Aug 18, 2016 in Blog, Fundamentals
Mascot Makeover

  If you’re like many independent schools, the origins of the elements surrounding your identity are lost in the mists of time. Since your colors, logo and mascot came into being long ago, they no doubt have gathered some dust. It may be time for you to consider a mascot makeover, moving away from generic, […]

Ones and Sixes—Home Run or Run of the Mill?

Posted on Jun 16, 2016 in Blog, Fundamentals
Ones and Sixes—Home Run or Run of the Mill?

What happens after reunion is important, too. Your event must to be evaluated to ensure that the time, energy and passion poured into it is benefiting the strategic vision of your school. Successful reunions should reconnect alumni to your school and to each other, raise awareness of your school’s strategic plan and positively affect fundraising. […]

Avoid Social Media Summer Slide

Posted on Jun 9, 2016 in Blog, Fundamentals
Avoid Social Media Summer Slide

The commencement flowers have faded. Campus is unnaturally quiet. Summer is finally here. In this calm, you must guard your school social media from taking a summer slide. Less campus activity doesn’t have to equate to less social media activity. Your followers are still seeking out your content, and trying to catch glimpses of your […]

Beyond the Campaign Logo

Posted on Jun 2, 2016 in Blog, Fundamentals
Beyond the Campaign Logo

If your school isn’t in full campaign mode, chances are you’re in the planning stages for the next one. This ongoing cycle of campaigns means attention to stewardship and cultivation must be a top priority. Donors need to feel genuinely appreciated for their generosity. The school community as a whole should be updated on donor-funded […]

Strategy for Your Magazine—Put It In Writing

Posted on May 19, 2016 in Blog, Fundamentals
Strategy for Your Magazine—Put It In Writing

Your school magazine is a serious investment of time, talent and treasure. It’s an undisputed team player in brand management, especially with prospective families and alumni who are not following your every move online. Putting your rationale in the form of a written operating statement does a few important things, especially when you’re ready to […]

The Communications Audit—In a Nutshell

Posted on May 12, 2016 in Blog, Fundamentals
The Communications Audit—In a Nutshell

If you want to be a strategic communicator and are not sure how to affect change, the first step is to conduct a communications audit. This uber-assessment will provide a framework for an intentional, integrated communications program that puts achieving your school’s goals front and center with audiences who will help you achieve them. So […]

Content—In Plain Sight

Posted on May 5, 2016 in Blog, Fundamentals
Content—In Plain Sight

In just a few years, Communications at Williston Northampton has evolved from a tiny shop that was overwhelmed by a lot of tasks that belonged elsewhere. We were supporting classroom needs, dealing with the database and trying to troubleshoot technical problems. We also didn’t have much compelling or engaging content. With limited resources, content creation […]

From Start to Finish

Posted on Apr 21, 2016 in Blog, Fundamentals
From Start to Finish

More than any other factor—yes, even more than money—the importance of plotting your marketing communications (aka marcom) projects on a master calendar is the most undervalued planning step we encounter working with schools around the country. Starting too late and guessing at how long it will take is rampant. What do you get when you […]

Social Media Recipe for Success

Posted on Apr 7, 2016 in Blog, Fundamentals
Social Media Recipe for Success

Social media has become a necessary tactic for school marketers. With most key audiences on one or more social platforms, it has become essential for your school to add social media to your communications plan. With evolving school policies, limited staff and new platforms continuously popping up, you have to be more than haphazard in […]