Is Your Magazine Worth the Cost of Printing?

Posted on Oct 22, 2018 in Blog, Insights
Is Your Magazine Worth the Cost of Printing?

This post is adapted from Carol’s interview with Megan Venzin, writing for The Nonprofit Communications Report, published by John Wiley & Sons. When is a nonprofit publication a sound investment? WHEN IT IS READ! Sadly, over 50% of school magazines should go straight to the wastebasket. They fail to demonstrate how the institution is living […]

Is Your School Magazine an Award Winner?

Posted on Dec 17, 2017 in Blog, Insights
Is Your School Magazine an Award Winner?

I was flattered to serve as a judge for the InspirED Brilliance Awards, which gave me the opportunity to review over 40 entries in this important category. Some observations to help you produce the next winner: The quality of school magazines has increased exponentially in the last few years. This vehicle of communication is really […]

Your School Message—Coming into Its Own

Posted on Aug 26, 2017 in Blog, Insights
Your School Message—Coming into Its Own

It’s undeniable that schools share a great portion of their DNA with other educational options, so if you compare mission statements, website home pages, taglines and other published expressions, everybody seems a lot alike. Branding is important in rendering your school “differentiated,” but there are several indispensable factors that will help make your branding stick. […]

School Colors

Posted on Jul 14, 2017 in Blog, Insights
School Colors

Color is the foundational and indispensable element of visual branding. Color comes from light, “that first phenomenon of the world,” as said by the famous color theorist, Johannes Itten. Color: distinguishes mood and style symbolizes trends, ideas and traditions lets you identify without reading (think hospital wayfinding signage and the right team bench) Most older […]

Origin Stories and Your School’s Brand

Posted on May 19, 2017 in Blog, Insights
Origin Stories and Your School’s Brand

Brand strategy is based on a school’s existing strengths as well as an aspirational vision. Your brand needs to convey a clear and authoritative point of view about your education and the results it delivers. Your brand also looks back to the founding of the school and the pride that has built up over time […]

Happy Birthday To You

Posted on Apr 20, 2017 in Blog, Insights
Happy Birthday To You

School anniversaries provide an ideal occasion to boost your visibility with important constituencies, including your hometown. Increasingly, schools are using birthdays as a vehicle to launch or round up major fundraising programs, including capital campaigns for endowment and bricks and mortar. If you want to be a really with-it party animal, get started well before […]

Market Research—Every Year

Posted on Apr 14, 2017 in Blog, Insights
Market Research—Every Year

Market research should become part of the management of an independent school on a yearly basis. You should be looking at demographics, perception and position in the marketplace, program, facilities/location, modes of communication, program effectiveness, impact and outcomes, growing philanthropy and more. There are all kinds of diagnostic and assessment research schools can harness depending […]

A How-to Guide for School Communications Directors

Posted on Apr 8, 2017 in Blog, Insights
A How-to Guide for School Communications Directors

Some of the days in your many-layered job, you’ll spend time as a writer/editor. Here are 18 essential survival tips for the 5 selves in you: The Egotist Be a reader first and an editor second and a writer third. Listen and then give it your own touch. Pick your fights. If you have to […]

Faculty—Your Golden Brand

Posted on Mar 31, 2017 in Blog, Insights
Faculty—Your Golden Brand

Bringing your faculty alive to web visitors and readers is a fantastic way to differentiate your school from all others. These individuals are the heart of your school, and you should be ready to showcase them by having on hand basic information that goes beyond name and year of appointment. You should have a completed […]

Getting Personal with Donors

Posted on Mar 17, 2017 in Blog, Insights
Getting Personal with Donors

What’s the best way to quietly unveil your plans for a major capital campaign with key donor prospects? Treat them like insiders! Especially during the leadership phase of a capital campaign or in the ongoing cultivation of major donors, a school is wise to seek and take counsel from this essential constituency. Your donors and […]