The Father of Spin

Posted on Feb 23, 2017 in Blog, Musings
The Father of Spin

I bet you thought that branding, marketing and public relations came into being in the last couple of decades. Nope, you’re way off. In truth, the foundations of the now ubiquitous magic of spin were invented by the masterful communicator Edward Bernays more than a hundred years ago. From a quick look at Wikipedia: It […]

9th Period

Posted on Feb 17, 2017 in Blog, Musings
9th Period

Two years ago April, I started a blog and have been posting every week since then except when a guest blogger has provided some nuggets of wisdom for our readers. 9th Period is aimed at independent school communicators and touches on subjects ranging from improving your magazine and admission viewbook to what is branding and […]

Stick With Your Reader

Posted on Feb 2, 2017 in Blog, Musings
Stick With Your Reader

What I dread most each Christmas is the damn stickers and labels. (It’s the beginning of February, and I’m still brooding.) Like on the bottom of every glass at Pier One or every jar of jam at Marshalls or every cellophane wrapper on a box of cookies from Pepperidge Farm. They’re untakeoffable. Scraping doesn’t work. […]

Keep Your Head in the Game

Posted on Jan 19, 2017 in Blog, Musings
Keep Your Head in the Game

We asked Dr. Jerry Larson—longtime educator and trustee, former head of Cheshire Academy and now principal of Educational Directions—to talk about the role of the head in promoting good school communication. Jerry says it’s all about the message. Fierce Conversations by Susan Scott is among the best books I read when I was a head […]

Happy New Year

Posted on Dec 30, 2016 in Blog, Musings
Happy New Year

I choose the peony as a symbol of my best wishes for you in the new year. This stunning spring flower has many meanings, among them honor and enduring beauty in all forms. Share your love, and the world will be yours in 2017. Photo by Carol Cheney

Friendship

Posted on Dec 22, 2016 in Blog, Musings
Friendship

What is it that distinguishes friendships from the relationships we have with family, lovers, co-workers? What makes friendship so precious is that this is a bond we freely choose, or that happens to us for no particular reason. Friendship is exempt from emotional, legal and financial obligations and exists just for the fun of it—through […]

Partners in Brilliance

Posted on Dec 8, 2016 in Blog, Musings
Partners in Brilliance

Wow! We are excited to be recognized twice in the inaugural year of the InspirED School Marketers Brilliance Awards. The judges awarded Gold to the Brooks School campaign microsite and Bronze for the Nightingale-Bamford campaign microsite. Especially because Cheney & Company is known for our excellence in print work, these accolades come as a happy […]

Homage to CASE

Posted on Oct 27, 2016 in Blog, Musings
Homage to CASE

In 2010 I was honored by the Council for Advancement and Support of Education with the Frank L. Ashmore Award for outstanding service to CASE and the advancement profession. I was nominated by my alma mater Sarah Lawrence College, and I am still amazed you can win an award for signing up to help out. […]

Bicentennial Birthday—1816 to 2016

Posted on Oct 13, 2016 in Blog, Musings
Bicentennial Birthday—1816 to 2016

King’s Block We have just celebrated the bicentennial of our building, King’s Block, the oldest surviving Federalist style building in New Haven. We are located on the west bank of the Quinnipiac River, with just a lovely narrow park separating us from the tidal waters that flow into New Haven Harbor. In 1816, our neighborhood […]

9th Period—Time to Stretch

Posted on Jul 28, 2016 in Blog, Musings
9th Period—Time to Stretch

I am an enthusiastic joiner. NAIS, CASE, CAIS (CT), SSATB, AISAP, ICG, AFP, PRSA, our regional chamber. Mingling with members of these organizations gives me my tribe. We’re all about supporting education. I am one of those weird people who like meetings. I go to a lot. I feel useful, valued, friended. Not a member? […]