Stay Hip—Learn How at Aim High

Posted on Jan 23, 2020 in Blog, Musings
Stay Hip—Learn How at Aim High

This morning my trainer, while twisting my leg off, told me he had a disappointing date with a bougie girl. A what? I had to go to urban dictionary to find out what he was talking about. Yikes! What if our message is bougie, what if my SCHOOL is seen as bougie when we really […]

Marcom—You’re In On the Ground Floor

Posted on Jan 15, 2020 in Blog, Musings
Marcom—You’re In On the Ground Floor

Every year about this time, I get really excited about our upcoming conference, Aim High. The holidays are over, the weather is bleak, and the long stretch between Happy New Year and Happy Graduation seems daunting. My solution to avoid the fatigue of massive and recurring daily responsibilities has been to jump at the chance […]

May Your Days Be Merry & Bright

Posted on Dec 21, 2017 in Blog, Musings
May Your Days Be Merry & Bright

“White Christmas” was first heard on the radio on Christmas Day, 1941, shortly after the bombing of Pearl Harbor. Bing Crosby sang Irving Berlin’s beloved carol that day, and this musical story has filled us with yearning and wishfulness for peace and well being ever since. We do long for the old days, sometimes. But […]

Is Your Speech on Message?

Posted on May 27, 2017 in Blog, Musings
Is Your Speech on Message?

The school year end means graduation, reunion, prize day, and other celebrations that call for speechifying, and these moments are golden opportunities to reinforce your school’s brand promise. You want to take time to research and craft your remarks to be memorable and full of passion: • Excite your audience • Thank and congratulate wholeheartedly […]

The Father of Spin

Posted on Feb 23, 2017 in Blog, Musings
The Father of Spin

I bet you thought that branding, marketing and public relations came into being in the last couple of decades. Nope, you’re way off. In truth, the foundations of the now ubiquitous magic of spin were invented by the masterful communicator Edward Bernays more than a hundred years ago. From a quick look at Wikipedia: It […]

9th Period

Posted on Feb 17, 2017 in Blog, Musings
9th Period

Two years ago April, I started a blog and have been posting every week since then except when a guest blogger has provided some nuggets of wisdom for our readers. 9th Period is aimed at independent school communicators and touches on subjects ranging from improving your magazine and admission viewbook to what is branding and […]

Stick With Your Reader

Posted on Feb 2, 2017 in Blog, Musings
Stick With Your Reader

What I dread most each Christmas is the damn stickers and labels. (It’s the beginning of February, and I’m still brooding.) Like on the bottom of every glass at Pier One or every jar of jam at Marshalls or every cellophane wrapper on a box of cookies from Pepperidge Farm. They’re untakeoffable. Scraping doesn’t work. […]

Keep Your Head in the Game

Posted on Jan 19, 2017 in Blog, Musings
Keep Your Head in the Game

We asked Dr. Jerry Larson—longtime educator and trustee, former head of Cheshire Academy and now principal of Educational Directions—to talk about the role of the head in promoting good school communication. Jerry says it’s all about the message. Fierce Conversations by Susan Scott is among the best books I read when I was a head […]

Happy New Year

Posted on Dec 30, 2016 in Blog, Musings
Happy New Year

I choose the peony as a symbol of my best wishes for you in the new year. This stunning spring flower has many meanings, among them honor and enduring beauty in all forms. Share your love, and the world will be yours in 2017. Photo by Carol Cheney

Friendship

Posted on Dec 22, 2016 in Blog, Musings
Friendship

What is it that distinguishes friendships from the relationships we have with family, lovers, co-workers? What makes friendship so precious is that this is a bond we freely choose, or that happens to us for no particular reason. Friendship is exempt from emotional, legal and financial obligations and exists just for the fun of it—through […]