Recipe for the Wow Factor Soufflé

Posted on Jun 30, 2016 in Blog, Musings
Recipe for the Wow Factor Soufflé

1 C school identity self-awareness 4 C savvy communications strategy 2 C marvelous messaging 2 C fabulous photos 2 C culinary creativity 1 C big enough budget 1 C conscientious calendar To get the wow factor in your cornucopia of marketing materials, you have to start with the finest ingredients. Gently mix and place in […]

Music Lesson

Posted on Apr 28, 2016 in Blog, Musings
Music Lesson

It’s spring, and the plants are wide awake. I believe that music helps them grow. I’m not sure exactly what my geraniums are experiencing when they’re overhearing car radios or kids singing, but at least it must be pleasant vibrations. Since we call music the universal language, I like to think of it as cosmic […]

Happy Birthday, Blog!

Posted on Apr 14, 2016 in Blog, Musings
Happy Birthday, Blog!

One year ago this week we launched our blog, 9th Period, figuring that even grownups like a break from the regimen of the regular school day. I was terrified. What if I couldn’t come up with the topics for our content calendar? What if it took three hours to write a post? What if I […]

May Your Days Be Merry & Bright

Posted on Dec 23, 2015 in Blog, Musings
May Your Days Be Merry & Bright

“White Christmas” was first heard on the radio on Christmas Day, 1941, shortly after the bombing of Pearl Harbor. Bing Crosby sang Irving Berlin’s beloved carol that day, and this musical story has filled us with yearning and wishfulness for peace and well being ever since. We do long for the old days, sometimes. But […]

What I Love About Needlepoint

Posted on Nov 11, 2015 in Blog, Musings
What I Love About Needlepoint

As a newlywed, I resettled in Houston from New York City, taking with me a cat, a car, Uncle Russell’s “Trees” painting and miscellaneous stuff. I left behind my job as project manager of the first full multi-media curriculum in sex education produced for American schools. No kidding. I’ll tell you about that later. A […]

Things That Go Together

Posted on Oct 7, 2015 in Blog, Musings
Things That Go Together

Some things just go together. Fred Astaire and Ginger Rogers. Click and clack. Ham and eggs. These twosomes are ingrained in our culture and, like fun and games, many are learned in earliest childhood. The sum adds up to more than the individuals in the pair. According to one of the Webster definitions, coupling is […]

Fonts Flaunt Image

Posted on Aug 19, 2015 in Blog, Musings
Fonts Flaunt Image

In the deep recesses of our brains we are hard-wired to assign human traits to almost everything around us. Archaeologists have speculated this neural habit may have started with hunting. Man observes rabbit closely; man identifies and empathizes with rabbit; man can better predict what rabbit will do next; man catches rabbit and eats it […]

Aim High – Deem It Awesome

Posted on Jul 22, 2015 in Blog, Musings
Aim High – Deem It Awesome

Last week Cheney & Company hosted our awesome annual Aim High conference, attended this year by communications specialists from 37 indy schools across the country. My ah-ha realization? Yay, schools are finally getting it—marketing communications is coming into its own. The high caliber of Aim High’s participants is evidence of independent education’s commitment to staff […]

The Dilemma of Social Media

Posted on Jul 9, 2015 in Blog, Musings
The Dilemma of Social Media

There’s one in every crowd who just can’t stop clacking his beak. Are you confused by the onslaught of online options in the media mash up? Well, if there’s a recurring theme I’ve heard again and again in recent years, it’s that life is getting faster, even speeding us by. We seem busier every day […]

8 Key Elements of Communications Planning

Posted on Jul 1, 2015 in Blog, Musings
8 Key Elements of Communications Planning

1. Constituencies Identify your important audiences and get to know their needs and expectations. 2. Programs and Services Know your “product.” True marketing involves a give and take between you and your “customer” with something of value going in both directions and both parties benefiting from the exchange. This is as true for your development […]