In the deep recesses of our brains we are hard-wired to assign human traits to almost everything around us. Archaeologists have speculated this neural habit may have started with hunting. Man observes rabbit closely; man identifies and empathizes with rabbit; man can better predict what rabbit will do next; man catches rabbit and eats it […]
Last week Cheney & Company hosted our awesome annual Aim High conference, attended this year by communications specialists from 37 indy schools across the country. My ah-ha realization? Yay, schools are finally getting it—marketing communications is coming into its own. The high caliber of Aim High’s participants is evidence of independent education’s commitment to staff […]
There’s one in every crowd who just can’t stop clacking his beak. Are you confused by the onslaught of online options in the media mash up? Well, if there’s a recurring theme I’ve heard again and again in recent years, it’s that life is getting faster, even speeding us by. We seem busier every day […]
1. Constituencies Identify your important audiences and get to know their needs and expectations. 2. Programs and Services Know your “product.” True marketing involves a give and take between you and your “customer” with something of value going in both directions and both parties benefiting from the exchange. This is as true for your development […]
When I was researching my chapter on communications and philanthropy in NAIS’s new Handbook of Philanthropy at Independent Schools, I contacted some friends in advancement to get their take on must-have topics for the book. One of my questions was about the challenges they face in their work. Space constraints meant the observations below didn’t […]
Cheney & Company’s coveted Munch-the-Mascot Award goes to St. Mary’s swimming coach, who surprised her senior students with Mighty Turkey COOKIES as they get ready to head off to college. To see our recent post on the turkey logo’s amazing flight to stardom, click here. And, St. Mary’s, save one for us!