Stick With Your Reader

Posted on Feb 2, 2017 in Blog, Musings
Stick With Your Reader

What I dread most each Christmas is the damn stickers and labels. (It’s the beginning of February, and I’m still brooding.) Like on the bottom of every glass at Pier One or every jar of jam at Marshalls or every cellophane wrapper on a box of cookies from Pepperidge Farm. They’re untakeoffable. Scraping doesn’t work. […]

The Hollister Communications Plan Process

Posted on Jan 26, 2017 in Blog, Fundamentals
The Hollister Communications Plan Process

In 1984, soon after I established Cheney & Company, I attended a fantastic conference session led by Peter Hollister of Hollister, Trubow & Associates. Peter outlined a process for developing a strategic communications plan that makes perfect sense today. Here it is in a nutshell—with only a couple of updates! One-time participative management meeting Agree […]

Keep Your Head in the Game

Posted on Jan 19, 2017 in Blog, Musings
Keep Your Head in the Game

We asked Dr. Jerry Larson—longtime educator and trustee, former head of Cheshire Academy and now principal of Educational Directions—to talk about the role of the head in promoting good school communication. Jerry says it’s all about the message. Fierce Conversations by Susan Scott is among the best books I read when I was a head […]

Own Your Identity

Posted on Jan 12, 2017 in Blog, Fundamentals
Own Your Identity

Schools think they will save money with do-it-yourself branding by using clip art or by having an enthusiastic parent draw a logo that will be emblazoned on the website, letterhead and campus signage. Home pages abound with newly created heraldic crests with indecipherable Latin phrases, lamps of learning, swords and trees meant to define the […]

Jump Start Your Communications Audit

Posted on Jan 6, 2017 in Blog, Fundamentals
Jump Start Your Communications Audit

January is a good time to take stock of your marketing communications program to make sure your investment in the message and the medium (and the delivery schedule) is bringing value to your school. Putting answers to these questions will provide a good framework for determining your readiness to start a communications audit process, which […]

Happy New Year

Posted on Dec 30, 2016 in Blog, Musings
Happy New Year

I choose the peony as a symbol of my best wishes for you in the new year. This stunning spring flower has many meanings, among them honor and enduring beauty in all forms. Share your love, and the world will be yours in 2017. Photo by Carol Cheney

Friendship

Posted on Dec 22, 2016 in Blog, Musings
Friendship

What is it that distinguishes friendships from the relationships we have with family, lovers, co-workers? What makes friendship so precious is that this is a bond we freely choose, or that happens to us for no particular reason. Friendship is exempt from emotional, legal and financial obligations and exists just for the fun of it—through […]

Unpacking the Journey Jargon

Posted on Dec 15, 2016 in Blog, Fundamentals
Unpacking the Journey Jargon

For independent school marketers, understanding what “journey” means in relation to your website approach is fundamental to achieving your enrollment and philanthropy goals. This is not about Odysseus and the Sirens. Carol asked Brendan Schneider for his thoughts, and we share them here with you. What is a journey? While there are many ways to […]

Partners in Brilliance

Posted on Dec 8, 2016 in Blog, Musings
Partners in Brilliance

Wow! We are excited to be recognized twice in the inaugural year of the InspirED School Marketers Brilliance Awards. The judges awarded Gold to the Brooks School campaign microsite and Bronze for the Nightingale-Bamford campaign microsite. Especially because Cheney & Company is known for our excellence in print work, these accolades come as a happy […]