Handling a Campus Crisis

Posted on Sep 8, 2017 in Blog, Fundamentals

We are thrilled to announce that Jane Hulbert will make a major presentation at Aim High 2018. Jane is the country’s leading expert on independent school PR and crisis communication. We are honored to offer her wisdom to Aim High participants.

Save the date: February 27–28, 2018 at The Study at Yale, New Haven, CT. Registration coming soon!

Here is Jane’s tip card.

Steps to Take in Advance

  • Prepare
  • Respond
  • Communicate

Handling Media

  • Never say “no comment”
  • Anger makes news
  • Don’t make any promises
  • Avoid using education speak or acronyms

When Crisis Strikes…

  • Remain calm
  • Gather the team
  • Gather the facts (who, what, when, where, why, how)
  • Monitor social media
  • Balance the timing of communications
  • Notify law enforcement and insurance provider