Carol L. Cheney, President, Creative Director

Carol Cheney established Cheney & Company in 1983 to work with schools, colleges, health care organizations and other not-for-profit institutions on their marketing and public relations initiatives. This followed four years as director of communications at Choate Rosemary Hall (CT).

Earlier in her career, Carol was a project director at Guidance Associates, the (then) educational media division of Harcourt Brace. She went on to author and design three craft books and later to serve as an editor at American Scientist, the bimonthly publication of Sigma Psi.

Carol is a frequent speaker for national and regional educational and fundraising associations, including CASE, NAIS, TABS, AFP and state/regional associations. In 1985 Carol won CASE’s crystal apple teaching award and has served on CASE publications juries and the faculty of several CASE Summer Institutes. She has contributed to the canon through her involvement in the production of three editions of The Marketing Handbook for Independent Schools published by NAIS and contribution of articles to CASE Currents. She wrote a chapter on communications in the 2009 NAIS Philanthropy for Independent Schools handbook and coauthored NAIS’s 2010 interactive online booklet Branding and Messaging, a How-to Guide, with Peter Gow. Carol serves on the CASE Industry Advisory Council and was the 2010 recipient of the Frank L. Ashmore Award for service to CASE and the advancement profession.

Carol completed two terms as president of the Alumnae/i Association of Sarah Lawrence College, where she served as a trustee from 1995–2007; she received the Alumnae Citation for Service in 1999. She served for more than 20 years as a member of the Advancement Commission of the Connecticut Association of Independent Schools. She graduated from Laurel School (OH).

Carol served on the executive committee of the board of directors of the Greater New Haven Chamber of Commerce and has been on the boards of several local organizations.

Carol is compiling a catalog raisonné of her great-uncle Russell Cheney (1881–1945), a post-impressionist painter, with Professor Richard Candee, and in 2008 launched