• Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School
  • Greenhill School

Education for the real world

Greenhill School’s combination of characteristics—academically outstanding, coed, progressive, diverse—really is different from its competitor preK–12 schools in Dallas, but it just wasn’t getting the message out effectively. We worked with Greenhill to reorganize its communications office, rebrand the school, create a new set of recruitment collaterals and redesign its website—all with consistent, authentic messaging and a streamlined look. The results? Admissions have increased steadily every year.

After introducing the new materials, Greenhill had the highest number of highly qualified applicants and enrollees for the 9th grade in the past 9 years… and our Summer programs registrations are up 40%.

Kerry Shea, Director of Communications

Project components

  • Identity redesign
  • Recruitment package and bump pieces
  • Website redesign
  • Summer catalog
  • Direct mail
  • Advertising campaign
  • Case statement

Awards

  • Higher Education Marketing Report—Gold, Silver, Merit
  • Public Relations Society of America—Gold (2)

Creative Partners

  • Photography: Tom Kates
  • Market research: Jeff Wack
  • Website implementation: WhippleHill