Only at Hopkins

Despite being known as one of the most prestigious college prep schools in the country, Hopkins had an image problem. Prospective students and their parents saw it as a place where academics were taken so seriously that kids never had the time or inclination to have any fun. After spending a few days on campus, it became clear to us that this perception couldn’t be further from the truth.

Hopkins students were indeed working hard, but they were having the time of their lives while doing it. It was our job to get the word out with a new suite of materials and a media campaign that communicated what it’s really like at Hopkins—and why the students love it so much.

Applications have soared ever since. And Hopkins is no longer “that school on the hill,” but a valuable and valued community asset.

Project components

  • Rebranding & messaging
  • Identity redesign
  • Recruitment package
  • Media & public relations campaign
  • Magazine

Awards

  • Connecticut Art Directors Club—Excellence
  • Higher Education Marketing Report—Gold, Bronze
  • Public Relations Society of America—Gold, Silver

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