Step into the unexpected

For many years, Latin sustained its reputation as a nationally known college prep school, leading to a reduced emphasis on marketing, especially the strategic management of word of mouth. Cheney & Company conducted a communications audit and positioning exercise, while demographic, perception, satisfaction surveys were administered by our research partner. This work led to a soup-to-nuts creative redevelopment, from the visual identity system to the website and a new suite of recruitment print collateral clearly distinguishing Latin from competitors.

Project components

Communications audit, brand positioning, identity redesign, admissions suite

Creative Partners

Market research: JT Wack & Co
Photography: Gus Powell


  • Higher Education Marketing Report—Merit
  • Connecticut Art Directors Club—Silver
  • UCDA—Excellence