Step into the unexpected
For many years, Latin sustained its reputation as a nationally known college prep school, leading to a reduced emphasis on marketing, especially the strategic management of word of mouth. Cheney & Company conducted a communications audit and positioning exercise, while demographic, perception, satisfaction surveys were administered by our research partner. This work led to a soup-to-nuts creative redevelopment, from the visual identity system to the website and a new suite of recruitment print collateral clearly distinguishing Latin from competitors.
Communications audit, brand positioning, identity redesign, admissions suite
Market research: JT Wack & Co
Photography: Gus Powell
- Higher Education Marketing Report—Merit
- Connecticut Art Directors Club—Silver