A lot had changed since the last time this Manhattan girls school, located directly across Fifth Avenue from the Metropolitan Museum of Art, created outreach collaterals. The local independent school market had grown increasingly competitive, parent expectations for their daughters’ education had skyrocketed and Marymount’s STEM, international and leadership programs had gained momentum. The school wanted their new materials to address all these changes while maintaining aspects of its old-world, Upper East Side feel. We created an elegant strategic plan brochure, viewbook and associated materials to carry Marymount’s image proudly into the 21st century.
- Strategic plan brochure design
- Rebranding & messaging
- Identity redesign
- Recruitment suite
- Direct mail campaign
- Higher Education Marketing Report—Merit