• Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy
  • Norfolk Academy

Unleash your inner bulldog

This longstanding, renowned, college prep academy in Norfolk, VA was not experiencing an enrollment crisis when they asked us to work with them. On the contrary, their admission stats were strong, and they realized it would be best to undertake a new marketing and outreach strategy from a position of strength. Their goal? To ensure continued success in an increasingly competitive market. When we arrived on campus and heard faculty, parents and students all talking about what it means to “be a bulldog”—that’s the school mascot—we knew we had a theme with legs (or should we say paws?). The bulldog made it easy to emphasize one of the Academy’s proudest traditions—producing kids with characters as strong as their excellent academic records.

Project components

  • Communications audit
  • Messaging
  • Identity redesign
  • Admission suite
  • First grade program piece
  • Campus map
  • Magazine redesign

Awards

CASE Circle of Excellence—Silver (2)
Higher Education Marketing Report—Gold (2), Bronze, Merit
Connecticut Art Directors Club—Excellence

Creative Partners

Photos: Bob Handelman
Map illustration: Paul Taylor