Start ahead, stay ahead

An EC–12 girls school in Memphis needed help getting its light out from under the bushel. Flipping this outstanding school’s image from nice and polite to unapologetically bold and competent meant shaking off the no-fun-grind misperception through a fresh creative approach. We started with a communications audit and development of a messaging platform and moved to redevelopment of the visual identity and admission collaterals suite targeted for parents of the youngest students and for middle/upper school girls and their families.

Project components

  • Communications audit
  • Messaging
  • Identity redesign
  • Admission suite
  • Early Childhood program piece
  • Upper School program piece
  • Alumnae profile piece


  • CASE District III—Excellence
  • Higher Education Marketing Report—Bronze

Creative Partners

Photos: Lisa Buser

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