Fund for Tabor

Cheney & Company worked with the development staff to reposition the annual fund as the foundation of Tabor Academy’s philanthropy program. The appeals highlighted one of four gift designations in a rotating series. The appeal package was personalized both in the cover letter and giving slip and was resized to stand out in the mail. The design made the most of stunning photographs of school life. The series theme was used successfully for four consecutive giving cycles.


  • Annual fund identity
  • Annual appeal series


  • Higher Education Marketing Report—Merit

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