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First for the Future Campaign

This first piece in a series of materials supporting Yale-New Haven Hospital’s capital campaign for a new neonatal intensive care unit was designed to introduce the project to the hospital’s most committed donors. Rather than exhaustively detailing every feature of the campaign, this brief booklet evokes a deep, emotional connection to the work done in the NICU. Eye-catching, unexpected design and intimate storytelling draw the reader in far more effectively than budgets and floorplans. All that will come later—once the donor is on board.

Awards

  • Healthcare Marketing Report—Gold
  • Public Relations Society of America (Mercury)—Gold

Creative partner

  • Photography: Rob Lisak