• YNHH NICUb -2132 A 950
  • YNHH NICUb -2145 A 950
  • YNHH NICUb -2139 A 950

First for the Future Campaign

This first piece in a series of materials supporting Yale-New Haven Hospital’s capital campaign for a new neonatal intensive care unit was designed to introduce the project to the hospital’s most committed donors. Rather than exhaustively detailing every feature of the campaign, this brief booklet evokes a deep, emotional connection to the work done in the NICU. Eye-catching, unexpected design and intimate storytelling draw the reader in far more effectively than budgets and floorplans. All that will come later—once the donor is on board.


  • Healthcare Marketing Report—Gold
  • Public Relations Society of America (Mercury)—Gold

Creative partner

  • Photography: Rob Lisak