1 C school identity self-awareness
4 C savvy communications strategy
2 C marvelous messaging
2 C fabulous photos
2 C culinary creativity
1 C big enough budget
1 C conscientious calendar
To get the wow factor in your cornucopia of marketing materials, you have to start with the finest ingredients. Gently mix and place in covered bowl for two days to blend. Move to sunny spot and taste-test with millennials and 3rd graders and grannies. As soon as they are all smiling, portion out the mixture in muffin tins and bake until puffed up. Flavor with sprinkles and a drum roll and serve immediately. Refresh daily.
Cook’s notes: Double check your ingredients before beginning—less than the best or something missing will flatten your soufflé.